The biggest open secret right now is the station that is set to re-launch at the end of June. This station has been quietly re-strategizing and is on course to become a major player in the battle for the airwaves in Lagos. City 105.1FM is located in Oregun, Ikeja, Lagos State, and has the geographical advantage of being heard, not only in Lagos, but in the surrounding States.
The station is over 2 years old, but has spent the last two years strategizing and planning for a takeover of the airwaves in Lagos and surrounding states. City 105.1 FM is set to target the youth market and is planning to become the social heartbeat of the Lagos Area.
The station has already begun making great strides, hiring a new MD and also veteran broadcaster, Mr. Femi Sowolu to handle the hiring of presenters and mange content. Consultants have also been brought in to manage the brand, marketing and image of the station.
City FM is not just stopping there. The station is currently poaching from other competing stations and also giving a platform to fresh exciting talents. Watch this space for more gist on the Lagos radio war.
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